The Benefits of Marketing Operations
Our 1 pager on the 'The Benefits of Marketing Operations' provides a view as the types of benefits available
3 Warning Signs that illustrate the need for an operational marketing portal
Ok we all read the information on marketing stacks and new platforms, so maybe you are a little cynical on the need for more marketing technology, or perhaps you feel your marketing operations are running like a dream. However, if you look close enough you may see some warning signs that this is not the case.
Marketing Operations Maturity – where are you?
Our 1 pager on ‘The Structure of marketing’ provides a high level view of traits we see as organisations progress over time.
Improve marketing productivity: implement a multi-channel marketing calendar!
As marketers we are doing more and more. We have more channels and more segments to be close and personal with, and we need to respond to market conditions faster than ever.
Marketing Middleware – Co-ordinating Customer Communications
Marketing middleware is a relatively new concept, but includes a range of integrated tools that directly support the marketing department.
7 reasons why you need a preference centre
With GDPR now in play, organisations need to think about how to engage customers. A preference centre is an important ingredient in thus process.
Transcend360 helps take your marketing to the next level. Our solutions enable you to improve marketing productivity, capture zero and first party data and empower customer choice.
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