Measure marketing’s success
In today’s marketing environment, CMOs are expected to have a clear view as to the efficiency and effectiveness of their marketing activity. We have a wealth of data from our web, email and social media tools, but why can’t we pull of all of this disparate data together to provide true ROI figures for our combined marketing efforts as well at a granular level to show the ROI for individual campaigns?
In truth, this level of measurability is often placed on the ‘too hard’ pile, as it can be difficult to get hold off all the data you need. Besides, with so many interacting variables at work, it can be difficult to attribute which element of the campaign was most effective. More often than not, we simply just don’t have the time to pull all of this information together, right?
Ringing any bells?
Trans4M will provide a measurement framework and enable you to gain real time visibility into your marketing plans, processes and results, whilst keeping track of budgets and costs. Trans4M’s measurement modules will help you to find out the facts behind your marketing and discover your true ROI. See our Measure modules.